BlueLena can help build your customer personas with demographics and lifestyle data appended to your email contacts. The more you know about your customers, the better you can engage them with targeted, relevant content resulting in higher open and click rates. And we can even use this information to automatically score and segment your audience through wealth-screening to identify high value potential donors and members.
With just an email address, our solution can append the following elements and enrich your audience database with:
- Demographics: Age, Gender, Name and Postal Address
- Household: Income, Marital Status, Presence of Children, Home Market Value and more
- Interests: Books, Business, Health & Wellness, News & Current Events
- Behaviors: Charitable Donor, Magazine Buyer, High End Brand Buyer
- Segmentation: Lifestage Group, Financial Group
The cost to append demographics and lifestyle data to your email database is $250/M (minimum $500 list fee).
To submit a purchase request for Demographics and Lifestyle data appending, contact support@bluelena.io.
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