What is BlueLena and how does it work?

Modified on Thu, 22 Dec 2022 at 10:36 PM

BlueLena is both an audience management platform, as well as a full-service marketing solutions provider that supports media organizations with growing audience, promoting engagement and generating revenue through donations, memberships, subscriptions, sponsorships and other fundraising methods. 

BlueLena clients may choose from three different deployment models:

  • Self-service: we help you install our platform, train you and get you up and running

  • Professional: full-service model including our platform + managed marketing services

  • Premium: a fully-customized approach tailored to support your growth strategy and goals

The core of our technology stack is BlueLena CXA (powered by ActiveCampaign), which we have whitelabeled and developed specifically for publishing including our support for over 800 app integrations, an extensive menu of email and newsletter templates, and best practice approaches for lifecycle management.

BlueLena works with any content management system, including NewspackWordpressBLOX CMSMetro PublisherFoundation and others.

We also support integrations with a full range of subscription, donation and membership platforms including Piano, Newspack, Naviga Subscribe, Audience+, Memberful, Pelcro, Pico and Zephr, along with native payment integrations enabling Stripe, Apple Pay and Google Pay.

To setup an account, contact us at solutions@bluelena.io

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article